Target Audience Mood Board

My target audience is very all round and includes both genders, and any age. Therefore on my mood board I included things that would represent everyone. I choose a picture of the Beckham family, Ferrari and top end shops like Harrods, Selfridges, Ralph Lauren, Burberry because these would represent the more upmarket sector that like musical theatre. As musical theatres audience appeals to anyone the likes musical theatre I added pictures of groups of friends at university and high school age, families, couples and theatre art students that go to academies like Italia Conti, I choose these because this is who people would be most likely to visit the theatre with and also the types of people that would possibly go. Furthermore I included things that would appeal to the older generation like, the oldish shops (Marks and Spencer, joules), I did this because the theatre normally appeals to this sector of the target audience as it has for many years. Additionally to this one of the main audiences for musical theatre is teenagers and young adults so to represent these I added photos and logos of the typical shops that they would shop in like Topman, Topshop, Burton, and New Look. Furthermore because musical theatre appeals to all different cultures, countries and included several genres of music I represented this by flags, and a college of all different genres, this shows that musical theatre is a diverse culture and is not specific to one set of people, therefore I included logos of social media sites and music devices, also alcohol, instruments and gigs because these will appeal mostly all of the target audience of musical theatre.