Progression Of Double Page Spread

I started off my double page spread by creating the background from two separate images that were taken to get the countryside and more vintage look I also changed the filter, the idea of using the picture of reads was that they fitted in already with the colour scheme. The other thing I started to do was sort the layout using my draft plan, this included using two opaque rectangles so the background would still be seen but so would the text. I was then advised to add another rectangle so more text would be able to fit into the double page spread giving the consumer more information making it more attractive and them more likely to buy it. The next things that I added were the masthead, title, sidebar, pull quote and kicker. I decided to have an unconventional pull quote after trying to get it go fit round the other text that would be place in the boxes however as this didn’t work and the was a lot of space free I decided to place it just to the side of the title, as shown in the final image of the double page spread. To make the kicker stand out I also used a different colour for the different parts of the interview text (the questions and answer and introduction) as this made it clearer to the audience and easier for them to read.  For this product I received very little feedback other than to add a date and web address to the bottom of the page.

Progression Of Contents Page

There were many different versions of my front cover image to get it looking right for the target audience and also like the initial draft that had been planned. As you can see from the top left image that I had a contents page which looked overly crowded and complicated with several different colours that wouldn’t attract the consumer, therefore by acting on the feedback that was gain was to reduce the cover lines and change the layout. From the middle image you can see that I had started to do this with everything being linier instead of crowded and the background colour changing, however I wanted this the contents page to fit in with my feature article and front cover, the ways I wanted to achieve this in were by the background colour, which from suggestions from my feedback I decided to go with a brown/ purple colour which would still give off that vintage hue and oldish look that made my magazine unique and different making it stand out more. From here I decided to try and make the different sections of the stand out more to make it easier for people to read, to do this I made each cover line in a different section a different colour however this made it harder to reader and didn’t look as appealing, my feedback on this was to make the line spacing smaller and change the text to right making it look all the same and more professional. The other thing I did to make it fit in with my front cover was keep all the cover lines to the left side and the images on the other side as I felt this laid out better. From this version I decided to make all my cover lines in one line down the side of the page, still in their different sections as this would give me room to place a range of images and the cover line and sidebar on the rest of the page without it looking crowded, all in all this made my magazine look more presentable. The final version of my contents page which you can see in the bottom right corner, is more attractive to the consumer and fits in with the colour scheme and also my idea of a vintage look to connect it more to history of musical theatre. You can further see that more images were added and the layout of the sidebar, issue number and masthead changed this is because I felt as this made it more unconventional to have them placed there making the magazine stand out even more and also because it didn’t make it look crowded. The final version does fit what I was trying to achieve.

Progression Of Front Cover

During this task I valued the importance of gaining feedback and improving my work as you can see from the images above the progress that was made in each stage, the image of the left was my very first template of the front cover, to give me an idea of where things should go and spacing. From here I decided to added more info to my cover lines, and was told that a website address may work on the front cover. Therefore, I trialed it to see if it looked right and where I could place it as you can I kept with it as it was able to look right and fit in with the rest of the design for the front cover. The other main component that was missing was the main cover line, there were many versions of this, including the text being in a faded rectangle however this didn’t look right as also didn’t make the front cover look attractive to the consumer therefore I changed it to the final one you can see on the right.

Evaluation- Skill Development

Evaluation -Technologies

Evaluation5 from Nikita Greenacre

Evaluation - Addressing Audience

Evaluation - Target Audience

Evaluation – target audience from Nikita Greenacre

EVALUATION – INSITUTIONS

Evaluation – Insitutions

What kind of media institution might distribute your media product and why?

After looking back at my research and planning post of the different institutions that are available to publish my magazine I have decided to publish my magazine with Time INC. I decided to go with this institution because not only do they have a sector that specialises in entertainment but they publish over 90 iconic brands such as NME. In addition to this because my magazine is unique and a completely different genre in itself so it wouldn’t be competing with their leading selling magazine, NME and Uncut. I further feel as this would be a great asset for Time Inc. by adding to their brand because it is completely different and with other research done the target audience is wider than magazines focusing on just one specific type of music. This could possibly further increase their monthly audience of 120 million people. Furthermore, the results from the questionnaire said that they would like to see the magazine distributed on multi-platforms, which Time Inc. will be able to do for me as they already publish their magazine online, on mobile and tablet apps as well as in print. The results also said that they would like it to be published monthly which the majority of Time Inc.’s magazines are therefore making them better suited for my magazine. However, I do realise that around 90% of magazine first starting out do fail, even though this may be an issue I feel like my magazine is unique and will attract a wide range of Time Inc.’s and other publishing companies’ audiences. Additionally, they have over 146 million followers on all their social media accounts meaning that publicity will be better and more successful than if I published my magazine with Bauer Media or Livingly who have fewer followers and a smaller audience.

In addition to this I decided not to publish my magazine with the other two institutions that I had previously researched because Bauer Media focuses a lot on music magazines of many different genres and seems to be one of their main focuses. Therefore, I felt that my magazine wouldn’t stand out, consequently not getting the publicity it needs. However, they would have been able to distribute it on many different platforms so the intended target audience could access it. Conversely they don’t have as wider audience as Time INC, which made me deicide not to publish my magazine with Bauer Media. For Livingly Media I decided not to have my magazine published here because they don’t distribute it on many platforms, it is only online which would make it harder for the elderly and other possible classes and groups to access it because it isn’t in print and in a normal shop to access it as they may not have been able to use a mobile device, tablet or computer to read the magazine itself meaning I would lose a large section of my attend target audience meaning the magazine wouldn’t sell so well.

Additionally, I would like to get my magazine distributed into major leading supermarkets and also newsagents e.g. Tesco’s, ASDA, WH Smiths because not only was this suggested by the public on the questionnaire completed but also these retailers get a variety of consumers going through their shops each day making them more familiar to the magazine and having more chance for my intended target audience to notice and buy the magazine.

Finally, in regards to synergy there are possibilities for my magazine to be a sponsorship for award shows like the Olivier Awards. These award shows specialise in theatre productions instead of other award shows which focus on music and films. This would gain more publicity for my magazine which in turn would mean more customers and money from them buying the magazine therefore, cancelling out some of the cost of the sponsorship. To further boost my magazine income and make it more useful to Time Inc., I would encourage companies like the Italia Conti Academy of Theatre Arts, Sylvia Young Theatre School and restaurants, cafes and taxis as well as new shows and ones currently in the West End to advertise in my magazine `Fusion` to further generate more revenue and make it worth more money to Time Inc.  I would use these companies and advertisements because they are relevant to my magazine and may further generate and encourage custom especially if they have offers attached, this would also build up brand royalty.

In conclusion my magazine will be published by the institution Time Inc. as not only is it beneficial for it to be published with a successful publisher but also because I feel that my magazine has a whole new genre to offer to this institution. It will be distributed in all major supermarkets and newsagents as they have a whole range of customers that would see the magazine and be inclined to buy it. Furthermore, it will also be published online with a subscription fee to gain more revenue, with a mobile and tablet version available. I am also aiming for my magazine to be a sponsor for the Olivia Awards and have advertisement’s from theatre schools, places to eat in theatre land and West End productions to generate further revenue and custom.

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Evaluation - Representation

Evaluation - Forms and Conventions

Drafts of Main Products

Front Cover 

Contents Page

Double Page Spread 

Final Products

 Front Cover

Contents Page

Double Page Spread