Monday, 2 November 2015

Magazine Publishers

Magazine Publishers 

Time Inc UK

Time Inc UK was originally known as IPC Media and is Britain’s leading publisher of print and digital magazines, including 90 iconic brands. It was founded in 1968 and gradually expanded with London as its main Head quarters. It is currently owned by Marcus Rich whom is the Chief Executive Officer (CEO), with Sam Finlay and Adrian Huges as marketing directors of advertising and market force.
They specialise in the mass market as their brands include a range of genres so there is something for both men and women. Their brands are classed in seven categories which are:

Business and Technology
Entertainment 
Fashion and Beauty
Food and Wine
Luxury
News
Sports and Fitness
Travel

Which include a range of magazines like:

Horse and Hound
In style 
World Soccer
Women and Home
What's on TV
What Digital Camera
TV Times
Super Yacht Business
Soaplife
Rugby World
Cycling 

As well as these Time Inc publishes a few music magazines like NME and Uncut.

Time Inc’s audience is around 120 million people monthly for both print and digital including visits to websites. They also extend to Multiplatform, as you can access most of the magazines online, on mobiles and tablets as apps. Furthermore they have approximately 146 million followers on most social media sites like Facebook, Instagram and Twitter. 

To further their brand more Time Inc hosts 400+ events around the world.


Bauer Media

Bauer media who are UK based joined Bauer Media Group in 2008. The Bauer Media Group which was founded in 1875 and are Europe’s largest privately owned publishing groups, their headquarters is Hamburg, Germany. 
Overall they own 600+ magazine brands, 400+ digital products, 50 radio and TV stations, they employ approximately 11,000 people in 17 countries. 
They too split their brands in to categories which are:

Lifestyle
Local business 
Millennials
Specialists

Their audience is spread across these four categories and have the majority market of print, digital, radio and TV in many countries, with around an audience of 22 million UK adults alone as there is something for everyone like:

Angling Times
Bike
Car
Closer
Digital Photo
Downtown Country
Heat

These are just some of the published magazines along with these they also publish music magazines like, Kerrang and have radio and TV channels like, 4music, Absolute Radio, The Box, Cool FM, Kisstory and Metro Radio. Showing they focus mainly on the music sector but still have a range of genres suited for everyone.
Bauer Media have also made most of their products and brands available on multi platforms such as online, TV, Radios , mobile and tablets (apps).

Livingly Media

Livingly Media is an online only publisher and is a subsidiary of the company Aufeminn which was founded in 1999. Their headquarters in Silicone Valley, America. 
Their publications just like the other publishers are split into categories which are: 

Lifestyle (Livingly) 
Entertainment (Zimbio)
Home Décor (Lonny)
Fashion (StyleBistro)

From these some of the brands that they own are

USA Weekend Magazine
Elle Décor
New York Times

Although they have an entertainment section, it is apparent they don’t specialise in music magazines. Furthermore they also own TV channels like ABC News and CNN. 



With being online only they pride themselves with being highly unusual and interactive, this feature also allows the publications to be shared around. Their audience reaches to 20 million + readers, and what is helping that is that they are available on multiplatforms like, online, on mobile and tablets.

Other magazine publisher include:

Future PLC

Future plc                    

Conde Nast


BBC Magazines

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