Preliminary - Questionnaire Analysis

From the questionnaire about the college magazine I found out that 90% of the participants don’t read the current version of the college magazine. The participants however inferred that they would read the magazine based on the questions that where asked.

The top 5 colours for a magazine front page that the participants suggested where black, red, white, blue and green. This suggests that the public like eye catching colours and ones that don`t clash, this would mean that from these suggestions I would be most likely to use black, red and white.

I also asked how often they would like the magazine published, the results concluded that 30% would like it monthly, 30% Termly and 20% fortnightly, although the monthly and termly got equal percentages the average amount of people suggested monthly issue of a college magazine, this would be able to keep the up to date more regally about college life.

Furthermore the public was also asked how much they would likely pay for a college magazine the results came out as 40% nothing, 20% 50p, 12% 25p and 12% £1. The most likely price I would charge for this magazine is 50p even though a there was a high percentage say nothing the majority still said they would pay something towards the magazine. Also 95% of the public free things would encourage them to buy the magazine meaning I could charge more for it to compensate.

When asking the public what they would like to see included in the magazine the top choices where music, food, competitions, fashion and revision so these would make the main feature articles and the front cover in every issue of the magazine as this is what the public would most want to see.  Furthermore on the front cover, I asked what image would they like to see and 70% said a student or a piece of student work as it gives them the opportunity to showcase work and also fits in more with the target audience.

80% of the public would also like to see the magazine available on multi- platforms so it would more accessible and in touch with this generation. Therefore I will include a web address on the front cover.